AEW is getting some much-needed promotion in the United Kingdom ahead of its biggest-ever endeavor: All In 2023, which is scheduled to take place in the 90,000 seat Wembley Stadium.
All In 2023 was announced on April 5th and is being hyped up as the biggest event in AEW history.
Determined to promote the event as much as possible with as many different tools and strategies, Tony Khan used his family’s connections in other sports.
During a football match between Leeds United and Tony Khan’s Fulham Football Club at Craven Cottage, banners were released around the pitch promoting All In in Wembley Stadium.
#AEW#AllInLondon ads are all over London this weekend, including at Craven Cottage where @FulhamFC won at home today, + at @wembleystadium for @ManCity vs @SheffieldUnited in the FA Cup Semifinal pic.twitter.com/jpvYwVBrAg
— All Elite Wrestling (@AEW) April 22, 2023
Later on, during the semi-finals of the FA Cup between Manchester City and Sheffield United, similar banners were put up pitchside.
AEW All In being promoted as the equivalent of WrestleMania or SummerSlam 1992
Over the decades, several wrestling events have drawn massive gates with tens of thousands of fans. Several WrestleMania events have drawn between 70,000 and 81,000 fans. New Japan Pro-Wrestling’s Tokyo Dome shows throughout the 1990s and early 2000s drew anywhere from 55,000 to 70,000 fans without using PPV as an added mechanism. Hardcore wrestling fed FMW got 58,250 into the Kawasaki Stadium. And Jim Londos had several 40,000+ gates during his many big matches in Greece over the course of three decades.
Tickets for “AEW: All In London at Wembley Stadium” go on sale to the general public Monday, May 5 at 9 a.m. BST. Effective immediately, fans in the UK can pre-register for early access to event tickets at ticketmaster.co.uk/AEWWembley. Pre-registered access and priority presales will take place prior to the general on-sale date. Beginning May 5, tickets can be purchased at ticketmaster.co.uk/AEWWembley.