Adam Cole and MJF Shirt Becomes AEW’s Top Seller Of 2023

Adam Cole and MJF

Adam Cole and MJF are officially 2023’s most unexpectedly successful tag team, both in the ring and in merchandise sales figures!

In just a few weeks, Adam Cole and MJF‘s pairing has become must-watch viewing on AEW programming. The duo’s enemies-turned-tag-team-partners chemistry has been off-the-charts fun and led to great segments like this hilarious AEW Fight Forever ad. But it’s not just on-screen they’re succeeding as the two have set a new AEW merchandise record.

Dave Meltzer noted in the latest edition of the Wrestling Observer Newsletter that Adam Cole and MJF’s ‘Better Than You Bay Bay’ shirt has become the highest-selling AEW t-shirt of the year so far. However, it has yet to become the highest-grossing AEW shirt of the year, falling short to an MJF button-up dress shirt due to it retailing for $49.99 versus the standard $29.99 t-shirt price on ShopAEW.

“The MJF & Adam Cole T-shirt “Better than You Bay Bay” in the last few weeks since the release has sold more numbers of shirts than any AEW shirt has for all of 2023. It’s also the shirt that has been pushed harder than any shirt on the Dynamite show, particularly by MJF last week. It is the second highest grossing shirt of the year behind an MJF button down shirt that has a higher price point.”

Adam Cole & MJF Set To Challenge For AEW World Tag Team Championship

After defeating Daniel Garcia and Sammy Guevara in the finals of the Blind Eliminator Tag Team Tournament, MJF and Adam Cole have now earned themselves a shot at the AEW World Tag Team Championship.

Cole and MJF are set to face reigning champions FTR on the July 29th edition of AEW Collision, fresh off the champions’ 2-Out-Of-3 Falls classic against Bullet Club Gold’s Jay White and Juice Robinson. Dave Meltzer awarded the bout 5 1/4 stars and deemed it the greatest tag team match ever broadcast on American television.