At a press conference today, Mexican powerhouse promotion AAA announced an expansive link up with Marvel Latin America.
The Lucha Libre giant will be introducing several new wrestlers inspired by popular Marvel characters over the coming months, the first wave of which are slated to debut at the promotion’s TripleMania supershow in December.
The new characters, whom had been innocuously revealed in Funko Pop form earlier in the year, were confirmed as the following:
- Leyenda Americana
- Terror Púrpura
The Spider Man themed Aracno and Captain America inspired Leyenda Americana are both set to be technicos, or babyfaces.
On the rudos, or heel, side, Terror Púrpura will bare resemblance to the Marvel Cinematic Universe’s ‘big bad’ Thanos, with Venenoide an homage to Spider Man counterpart Venom.
In the original Funko Pop release, there also appeared to be new characters based on The Incredible Hulk, Captain Marvel, Iron Man, Deadpool and Wolverine.
As per Lucha Libre culture, there is no word on which wrestlers will don the respective masks.
In addition, Marvel have also confirmed the launch of new storytelling content, clothing, accessories and other products inspired by Lucha Libre.
Direct comments from the press conference below:
Luis Lomelí, Head of Licensing and Consumer Products area at The Walt Disney Company (Mexico):
This collaboration with AAA represents an opportunity to participate in an iconic part of Mexican culture, such as wrestling and offering attractive content and experiences to the whole family that can be further celebrated with spectacular consumer products inspired by this discipline which is valuable for fans and consumers.
While developing these storytelling and content creation initiatives, the premise has been to stay true to the essence of Mexican wrestling at all times by bringing together AAA’s experience in terms of wrestling and Marvel’s experience in terms of story and character development.
The potential of wrestling is unlimited. Its quality, color and talent are increasingly valued in the world. Based on this unique and original creative platform, we will develop different product lines such as clothing, footwear and accessories, toys, household and school items.
Dorian Roldán, General Director of Lucha Libre AAA:
Teaming with Marvel represents the union of two fantastic worlds that house characters that public have turned into their great heroes. Therefore, it will be a pleasure to welcome you to the Lucha Libre AAA Worldwide family in a successful event, such as Triplemanía XXVIII.