The debut of WWE Unreal has pulled the curtain back on some of the wildest behind-the-scenes ideas in recent memory—but not all of them are grounded in reality.
One of the most buzzed-about moments from the premiere episode was the claim that Kevin Owens was pitched to win the Undisputed WWE Championship at the Elimination Chamber Premium Live Event earlier this year. According to the documentary, this impromptu swerve would have seen Owens dethrone Cody Rhodes, derailing the eventual Rhodes vs. John Cena WrestleMania main event.
But according to Dave Meltzer on Wrestling Observer Radio, that idea was “never seriously considered” by anyone inside WWE—and some are now questioning whether it was even a real pitch at all.
“I was told [it was] complete bullsh*t,” Meltzer said. “That they were considering Cody Rhodes losing the title to Kevin Owens at the Elimination Chamber. Because when I heard that—okay, that was Brian Gewirtz‘s idea—I thought, like, well, he may have come up with that suggestion, but there’s no way that that was considered.”
Meltzer, citing internal WWE sources, explained that Gewirtz (a former WWE writer and close associate of The Rock) may have tossed the idea into the creative ether, but it was “dead on arrival.” The main issue? Such a move would have blown up the carefully built Rhodes vs. Cena storyline for WrestleMania 41—an emotional, multi-year saga culminating in one of the most anticipated matches in company history.
“Even if Rhodes vs. Cena is babyface vs. babyface, it’s a much bigger match than Cena going for 17 against Kevin Owens,” Meltzer added. “There’s no way they were changing that.”
Another twist? Kevin Owens didn’t even make it to WrestleMania due to a neck injury—making the alleged pitch, in hindsight, an even riskier proposition.
The rumored plan, as detailed on WWE Unreal, would’ve involved The Rock attempting to manipulate Rhodes into giving up his title shot, only for Rhodes to refuse—leading Rock to call out Owens to do the job instead. This would set up a Cena vs. Owens clash for the title at WrestleMania, bypassing any potential Cena heel turn and drastically altering the company’s direction.
“If they were actually considering it, they’re lucky they didn’t go through with it,” Meltzer noted. “It would’ve been a disaster.”
The clip has since gone viral, with fans split between viewing it as a fascinating “what-if” and a clear example of WWE Unreal leaning into scripted drama. Veteran insider Bryan Alvarez even called the now-infamous whiteboard scene “a work,” further casting doubt on how legitimate the Owens pitch ever was.