Despite still being in his twenties, Logan Paul has amassed global fame through a number of successful ventures. He has used his online platform to springboard himself into other successful business ventures.
This includes a successful podcast, professional boxing and the realms of WWE (World Wrestling Entertainment).
His YouTube channel has racked up billions of views since its inception in 2013. He has become one of the faces of YouTube in the United States and maintains huge popularity among people of his generation.
Logan Paul wouldn’t be the first high-profile name to transition into wrestling. Many leading sports stars and notable figures have made the transition over the years.
This doesn’t just include people who have climbed through the ropes and got involved in matches, like Logan. It includes events such as:
- Muhammad Ali as a guest referee in WrestleMania I.
- Ozzy Osbourne in WrestleMania II, managing The British Bulldogs.
- Burt Reynolds as a guest announcer at WrestleMania X.
- Floyd Mayweather Jr. fighting The Big Show at WrestleMania XXIV.
- Snoop Dogg acting as master of ceremonies in an event during WrestleMania XXIV.
When it comes to crossover stars in wrestling, it is a world that doesn’t fixate on one type of celebrity or one type of artist. This is why it continues to maintain its success as a forward-thinking brand.
Some people do not consider YouTubers to be celebrities, mocking their perceived lack of talent and celebrity status. The fact is that Logan Paul is engaging an entirely new generation of people who have grown up with the internet.
YouTube harnesses more views than any television channel in the United States. The WWE have recognized this seismic shift in viewership and acted accordingly. For the best part of two decades, the WWE has spearheaded innovative moves to keep its brand fresh and relevant. Signing Logan Paul for a multi-fight deal is another example of this successful business strategy.
Much like bringing in Burt Reynolds as a guest announcer back in the day, the WWE want the most recognizable names to bring attention to the sport. Logan Paul, love him or loathe him, is one of the most recognizable faces on one of the most recognized platforms in the world.
Despite the WWE becoming a global brand over the past few decades, it was difficult to find gambling markets where you could bet on the outcomes of big events or matches such as WrestleMania.
Placing a bet online has become a lot easier, thanks to the rise of the internet, and there are plenty of available markets to explore to find the best sportsbooks.
Logan Paul vs Floyd Mayweather Jr.
Bookmakers will offer odds on huge events; this included Logan Paul’s big fight against boxing Hall-of-Famer Floyd Mayweather Jr. Although this was billed as an exhibition bout, both boxers engaged in an eight-round fight that was entertaining for viewers and fans alike.
Despite the obvious size difference, Logan held his own in the bout against the former undisputed pound-for-pound number one. The fight occurred before a sell-out crowd at the Hard Rock Stadium, Miami Gardens, Florida.
The fight was reported to have sold over one million PPV (pay-per-view) buys and resulted in huge profits for both competitors.
Logan Paul vs KSI
However, this wasn’t Logan Paul’s first venture into the world of boxing. His first involved a huge fight with fellow YouTube star KSI, in 2018. The fight took place in Manchester and resulted in both men reaping huge profits due to the match and the revenue it generated.
Logan was beaten via a close split decision on points in the rematch, with both boxers again earning millions of dollars for the event.
The event proved that despite both fighters not having much of a boxing background, their YouTube stardom resulted in a widely successful event that gripped the imagination of casual fans and the wider public.
It’s easy to see why Logan Paul has looked to cash in on his popularity by joining the WWE ranks. His previous ventures into boxing have attracted millions of dollars in revenue, and his YouTube channel ranks among the most viewed on the entire website.
If the three boxing events he starred in are anything to go by, then Logan Paul moving into professional wrestling is a potential money spinner for both Logan and the WWE.
He is no stranger to the world of wrestling, having wrestled competitively in his earlier years, competing at a solid level for Ohio State. Of course – there’s more to competing in the WWE than just being a good wrestler, but it certainly helps.
Combining this with his ability to engage a large audience and entertain people, he could have the complete package. The key selling point and driving force behind the move is the ability to put people on seats and obtain a number of additional PPV buys for the organization.
There are several levels in wrestling, with less popular organizations often used as talent pools for the WWE.
This doesn’t mean that these wrestling organizations are any less entertaining, though. You can find features relating to all wrestling levels online, including AEW (All Elite Wrestling) and WWE.
In the case of Logan Paul, he has been poached for the biggest organization straight away. He has signed a huge, multi-event deal, which will see him included in lengthy storylines and massive PPV events.
This is a strong indicator that he and the organization see this working relationship propelling them forward. Generally speaking, the WWE will offer short-term deals to wrestlers based on their popularity.
They may also offer contracts based on their performance in their first few matches or events. Logan Paul has the whole wrestling world sitting up and taking notice with his multi-event deal.
Not only is this down to his exciting debut but also his enormous online viewership. If you combine this with the fact that he can wrestle and has a proven track record of selling PPVs, the sky really could be the limit for Logan Paul.